UTM Link Builder
Add campaign parameters to a URL so you can tell where a visit came from.
Add campaign parameters to a URL. Empty fields are left off.
https://example.com/tools?utm_source=newsletter&utm_medium=email&utm_campaign=spring
Calculations happen in your browser.
Worked example
https://example.com/tools with source newsletter, medium email, and campaign spring becomes a URL whose query includes utm_source, utm_medium, and utm_campaign. Empty fields are left off.
FAQ
- What are UTM parameters for?
- They label a link so analytics can tell which campaign, medium, and source sent the visit.
- Do I have to fill every field?
- No. Source, medium, and campaign are the usual set. Term and content are optional and omitted when blank.
- Will this replace parameters already on the URL?
- It sets the UTM keys you fill in. Other query parameters on the URL are kept.